DRAWING: NO PURCHASE NECESSARY and NO FEE TO REGISTER for the 2012 NHL® All-Star Game General Drawing (the "Drawing"). Sponsored by NHL Enterprises, L.P. ("Sponsor" or "NHL") and administered by Mischief Media ("Administrator"). THERE IS NO OBLIGATION TO PURCHASE A TICKET. The Drawing is subject to the eligibility guidelines below.

ELIGIBILITY: The Drawing is open to all legal residents of the 50 United States and the District of Columbia who are eighteen (18) years of age or older as of the commencement of the Registration Period. Employees of Sponsor, Administrator and any of its and their officers, directors, members, affiliates, subsidiaries, franchises, agents, advertising, promotional and internet agencies and their immediate family members (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household, whether or not related, are not eligible to participate. The Drawing is subject to all federal, state and local laws and regulations. VOID IN GUAM, THE U.S. VIRGIN ISLANDS, PUERTO RICO, U.S. MILITARY INSTALLATIONS AND TERRITORIES AND WHERE PROHIBITED. A valid e-mail address, Internet access and credit card are required to enter the Drawing.

HOW TO ENTER: The Drawing begins at 12:00 p.m. (noon) Eastern Time (ET) on 1/26/11 and ends at 11:59 a.m. ET on 6/17/11 (the "Registration Period"). During the Registration Period, visit allstar2012.nhl.com (the "Web Site") and follow the on-screen links and instructions to complete the registration process, including providing a valid home and e-mail address, for entry into the Drawing. Entries must be received by 11:59 a.m. ET on June 17, 2011. Administrator's computer is the official time-keeping device for the Drawing. No form of entry other than as specified herein is permitted.

An entry must be made by the Authorized Account Holder (as defined below) of the e-mail address submitted during registration. Limit one (1) entry per person or household. Multiple entrants are not permitted to share the same e-mail address. Multiple entries from one person, household and/or e-mail address may, in Sponsor's sole discretion, disqualify all such entries. Internet entry must be made by the entrant only at the authorized Web Site address listed above. Entrants must use their own name. Use of any automated system to participate (e.g., robotic, automatic, programmed or like methods) is prohibited and will result in disqualification, voiding all such entries by such methods. Sponsor assumes no responsibility for (a) electronic, hardware or software program, network, Internet or computer malfunctions, failures, or difficulties of any kind, including without limitation, server malfunction or by any human error, which may occur in connection with the Drawing, including but not limited to, in the processing of entries, the registration process, winner selection or winner notification; (b) failed, incomplete, garbled or delayed computer transmissions; (c) late, lost, misdirected, inaccurate or incomplete registrations; or (d) any condition caused by events beyond the control of Sponsor that may cause the promotion to be disrupted or corrupted. Registrations that have been tampered with or altered are void. Any damage to the Web Site will be the responsibility of the Authorized Account Holder. Sponsor reserves the right to prohibit the participation of an individual failing to comply with any provision in these Official Rules. Entries will not be acknowledged.

Without limiting anything set out elsewhere in these Official Rules, in the case of any dispute, entries will be deemed submitted by the Authorized Account Holder of the e-mail address submitted at the time of entry. "Authorized Account Holder" is defined as the natural person assigned an e-mail address by an Internet service provider, on-line service provider, or other organization (e.g., business, educational institution, etc.) responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. An entrant may be requested to provide Sponsor with proof that he/she is the Authorized Account Holder of the e-mail address provided during registration. Mechanically reproduced entries or entries otherwise generated by a script, macro or other automated means are not eligible and will be disqualified.

PRIZES, SELECTION & NOTIFICATION: The prize in this drawing is the opportunity to purchase two (2) tickets to the 2012 NHL® All-Star Game scheduled to be held on January 29, 2012 at Scotiabank Place in Ottawa, Canada (the "Event"). There is no retail value associated with the prize as the prize is only the opportunity to purchase tickets. A random drawing will be conducted by Administrator, an independent judging organization, on or about July 6, 2011, from among all eligible entries received. Odds of winning depend upon the number of eligible entries received. Selected entrants will be notified of the dates, times and instructions for ticket purchase via the e-mail address, phone number and/or postal mail address submitted during registration at Sponsor's sole discretion no later than July 15, 2011. The inability to contact a selected entrant or failure to follow instructions for ticket purchase will result in the ticket purchase opportunity being forfeited.

TICKET PURCHASE DETAILS: Entrants whose names are selected shall have an opportunity to purchase a pair of tickets (seats together) (i.e., no more or less than two (2) tickets) to the 2012 NHL® All-Star Game based on seats available at the time of transaction. There shall be a total of fifty (50) pairs of tickets available for purchase. In no event shall there be more than the maximum number of available pairs of tickets as stated herein, except in Sponsor's sole discretion. All entrants selected may not be able to purchase two (2) tickets as availability is dependent on the number of tickets available at the time of the transaction. Registrations are not transferrable. No cash equivalents, redemptions or substitutions allowed. Registration information must match name and address used at time of purchase. In the event an entrant selected does not purchase tickets by 11:59 p.m. ET on November 15, 2011, the opportunity is forfeited. No substitute opportunity is available. Transportation to and from the Event as well as any other expenses related to the Event are the sole responsibility of winner. Note: The Event will take place in Canada. Winner and guest must have no restrictions on their ability to travel to Canada and must possess valid travel documents (including, but not limited to, a valid passport). Released Parties (defined below) will not be responsible if winner or guest are denied access to an aircraft or other form of transportation, are denied entry to Canada or re-entry into the United States. In such an event, any expenses incurred are the sole responsibility of the winner and/or guest.

All tickets purchased in connection with the Drawing shall be subject to policies applicable to NHL ticket holders generally and Ticketmaster and Scotiabank Place ("Scotiabank") policies and to the language and restrictions on each ticket. NHL, Ticketmaster and Scotiabank reserve the right to amend such policies from time to time in their sole discretion.

GENERAL CONDITIONS: By participating in the Drawing, entrants agree (a) to be bound by and abide by these Official Rules and by all decisions of Sponsor and Administrator, whose decisions are final and not open to appeal; (b) to release and hold harmless Sponsor, NHL Enterprises Canada, L.P., the National Hockey League, its Member Clubs, NHL Enterprises B.V., NHL Interactive CyberEnterprises, LLC, Administrator and their respective owners, governors, directors, officers, employees, subsidiaries, affiliates, agents, suppliers, divisions, agencies, licensors and advertising agencies ("Released Parties"), from any and all causes of action, liabilities, suits, cross-claims or counterclaims, or any other claims arising out of or relating to entrants' participation in the Drawing, whether or not arising from the negligence of a Released Party, including but not limited to, third party claims that may be made against entrants, and claims arising out of or relating to acceptance, receipt, possession or use/misuse of any ticket purchased, or any publicity or other public exposure of entrants, including without limitation, claims concerning infringement or invasion of entrants' privacy or publicity rights, or defamation, or acts undertaken in preparation for or participation in the Drawing; and (c) to assume all risks, express or implied, associated with all claims released above, including without limitation, all risks concerning entry into and participation in the Drawing. Sponsor reserves the right to cancel, suspend or modify the Drawing, or any portion thereof, if it cannot be run as originally planned including if fraud, misconduct or technical failures destroy the integrity of the Drawing or if electronic viruses, other malicious software attacks, bugs or other technical problems corrupt the administration or security of the Drawing as determined by Sponsor, in its sole discretion; or by reason of a force majeure or other causes of any sort. In such event, the Drawing will be conducted from among all eligible entries received, if any, prior to cancellation, suspension or modification and a notice will be posted online prior to and/or after (as appropriate) action has been taken by Sponsor. Registration information becomes property of Sponsor. Proof of submitting an entry will not be deemed to be proof of receipt by Sponsor.

CAUTION: ANY ATTEMPT TO DAMAGE THE WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE DRAWING IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW.

An entrant's entry will be disqualified, at the sole discretion of Sponsor, if she/he attempts (a) to enter the Drawing through any means other than described in these Official Rules; or (b) to disrupt the Drawing, circumvent the terms and conditions of these Official Rules, or in any way tamper with any component of the Drawing.

Sponsor reserves the right in its sole discretion to disqualify any entrant at any time in the event it is determined that the entrant has not complied with these Official Rules. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any drawing materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Drawing or in the announcement of the entrants selected.

THE RELEASED PARTIES ARE NOT RESPONSIBLE IF THE ALL STAR GAME IS DELAYED, POSTPONED OR CANCELLED IN WHICH CASE ENTRANTS MAY BE SUBJECT TO ISSUER'S STANDARD POLICIES AND PROCEDURES.

APPLICABLE LAWS AND JURISDICTION: The Drawing is governed by the laws of the State of New York. Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of New York. All disputes arising out of or connected with the Drawing will be resolved individually, and without resort to class action, exclusively by a state or federal court located in New York, New York. Should there be a conflict between the laws of the State of New York and any other laws, the conflict will be resolved in favor of the laws of the State of New York. All judgments or awards shall be limited to actual out-of-pocket damages (excluding attorneys' fees) associated with participation in the Drawing and shall not include any indirect, punitive, incidental and/or consequential damages.

PERSONAL INFORMATION: Information collected during registration is subject to NHL's Privacy Policy located at http://www.nhl.com/nhlhq/privacy.html and, if declared a winner, Ticketmaster Entertainment, Inc.'s Privacy Policy located at http://www.ticketmaster.com/h/privacy.html?tm_link=tm_i_pp.

OFFICIAL RULES / WINNERS LIST: For a list of winners and/or a copy of these Official Rules, mail a self-addressed stamped envelope to: "Winner List" or "Rules" (specify which), 2012 NHL All Star Game General Drawing, c/o Mischief Media, 20 Bay Street, 11th Floor, Toronto, ON M5J 2N8. All requests must be received by September 30, 2011.

SPONSOR: NHL Enterprises, L.P., 1185 Avenue of the Americas, New York, New York, 10036.

ADMINISTRATOR: Mischief Media, 20 Bay Street, 11th Floor, Toronto, ON M5J 2N8.